In recent years, men’s beards have had something of a resurgence in modern grooming and fashion. In the past, people used to see men with beards as people who were unkempt, disorganized, messy, and ungroomed. However, recently, the entire image of men with beards has changed. Men who have well-kept beards are actually seen as more fashionable and stylish. A beard can be a great tool someone can use to set themselves apart fashion-wise.
It’s part of the entire ensemble now especially when it is executed properly. Don’t believe it? Take a short stroll through your Instagram’s explore feed. You are bound to see a few good-looking guys there who are sporting some serious scruff games. It’s all part of the image now and men who aren’t buying into the whole look are getting left behind.
Of course, the beard also serves another purpose. It’s more than just a fashion statement. Beards can also have huge implications on a guy’s dating life. Whether you believe it or not, having a beard could spell the difference between successfully finding a romantic partner or failing miserably at love. Remember that a beard can be used as a guy’s opportunity to really stand out from the rest of the crowd. And studies have shown that men who don’t have strong beard games often get overlooked by women in the dating pool.
All of this information is based on a 2016 study that was published in the Journal of Evolutionary Biology. The findings of the study have determined that women are more likely to become attracted to men who have beards than those who are relatively clean-shaven. The study says that
“In many species, male secondary sexual traits have evolved via female choice as they confer indirect (i.e. genetic) benefits or direct benefits such as enhanced fertility or survival … Male‐typical facial features such as a pronounced brow ridge and a more robust jawline may signal underlying health, whereas beards may signal men’s age and masculine social dominance.”
Given that, it makes total sense that women are more biologically inclined to become attracted to men who have some scruff going on for them. We are all subject to our own basic primal instincts after all. At the base of it all, we are still members of the animal kingdom and we are only as strong as our DNA dictates.
To put this theory to the test, a group of dedicated scientists surveyed around 8,500 women on the matter. The survey asked them if they would consider getting into long-term or short-term relationships with a group of men who were initially clean shaven and men who later on had developed some scruff. It was the same group of men who were initially pictured as clean shaven that had their photos presented to the women participating in the survey.